Hey!

I'm buzzing that you’ve landed on this page and want to suss out who I am.

Some of you might already know me, maybe you’ve seen me on a webinar, caught one of my videos, or had a chat with me about money, bills, or just life in general. Maybe someone pointed you my way, or maybe you’ve stumbled here by accident while scrolling and thought, “Who’s this guy?”

Either way you’re here now, so let’s roll.

My story’s a bit different. I didn’t grow up dreaming of being a business owner or financial coach. I actually started out in the police. Yep - long shifts, late nights, and plenty of strong coffee. And while I loved serving the community, I also saw first-hand how many people were struggling with money, time, and just keeping their heads above water.

That’s when the penny dropped. I realised I wanted to help people in another way by giving them the tools and confidence to take control of their finances and their future. So I started learning, testing, and building. I trained as a mortgage broker, became a financial coach, and launched The Bill Detective - a way to help people cut costs, save money, and feel like they’re finally winning instead of constantly chasing their tails.

Now, let’s be real, I wasn’t always confident. I didn’t start out knowing how to build a business, create content, or lead a team. I had to figure it out the hard way. I made mistakes, doubted myself, and had those “what am I even doing?” moments. But here’s the thing - I kept going.

And then it clicked. Business isn’t about being the loudest in the room - it’s about connection. It’s about listening, having a laugh, and showing people they matter. That’s when I leaned into what I do best: keeping it real, using humour, and making money talk feel simple instead of scary.

Since then, I’ve built multiple income streams, mentored loads of people, and created content that’s reached thousands. I’ve seen parents, shift workers, and everyday families go from stressed out to switched on and that’s what keeps me fired up.

These days, I spend my time coaching, creating, and building a movement of people who want more - more freedom, more confidence, and more control over their future.

So whether you’ve joined one of my webinars, watched a video, or just landed here by chance - I’m glad you’re here.

Stick around, have a nosey, and who knows this could be the start of something big for you!

Catch you soon,

Alex

The Bill Detective